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Eight years, forty brands, and over ten naming projects later, I still believe the stories we tell are what connect us.

Featured Projects

2025 / 2026
Brand Strategy and Positioning / Creative Conceptualization / Naming

End-to-end business prototype created for my Master’s in Digital Marketing, integrating brand strategy, inbound marketing, and SEO/GEO positioning.

See the full project

2022 / 2024
Project Management / Creative Conceptualization / Naming

Workflow and account management for two resorts, in collaboration with Espina Studio, directing concept execution, stakeholder alignment, and final deliveries.

2025
Project Management / Brand Strategy and Positioning

Coordination and oversight, in collaboration with Espina Studio, of the brand refresh process across every stage, from benchmarking and creative concept to the guidelines for applying the new visual identity on social media and web.

2025
Brand Strategy and Positioning

Collaboration with the Espina Studio strategy team across benchmarking and conceptualization, as part of the development of the brand’s new identity for global markets.

Awards

LAD Awards / Bronze
Oakwise / 2025
Espina Studio

LAD Awards / Bronze
La Mansión / 2025
Espina Studio

LAD Awards / Bronze
Alongside / 2023
Anagrama

Capabilities

Project Management

Brand Strategy and Positioning

Creative Conceptualization

Brand DNA

Naming and Verbal Identity

Creative Copywriting

Resume

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